In 1967, Mitsuhiro Matsuda created Nicole Co., Ltd. in Tokyo, which quickly became one of the most influential fashion houses in the world. Known for his soft, yet structured, architectural sense of clothing, Matsuda was a fashion forerunner whose unique, naturalistic and earthy color sense influenced many other designers who followed him.
Matsuda has always had close ties to the arts. The collections have often been presented as performance and were even affiliated with dance or visual arts. The campaigns and photography are unique in that the eyewear and clothing are always presented in secondary status to the picture.
Matsuda clients are passionately loyal and the brands creations are profoundly progressive while remaining totally wearable.
One of Matsuda’s greatest successes was a unique eyewear collection that he first released in 1989. With his Japanese sensibility and futuristic aesthetic, Matsuda, probably more than any other designer, blazed his own path in eyewear and his creations are cult collector items for eyewear connoisseurs.
Known for the use of intricately engraved metals and the finest materials, Matsuda’s designs masterfully combine avant-garde and timeless style to appeal to an eclectic and traditional audience.
The Matsuda Eyewear brand is exclusively distributed in the top eywear retailers worldwide who are dedicated to delivering a luxury experience to clients and tastemakers alike.
MATSUDA STYLE - MADE IN JAPAN
Stockists include: Dover Street Market Ginza, NYC and London; L’Eclaireur, Barneys New York, Totokaelo, Santa Eulalia, among others.